We're committed to being transparent about the data we collect, how we use it, and the choices you have.
NotifyOnTheFly is a real-time weather alert notification service operated by SDS Weather INC, located at 6805 Dahlonega Hwy. This Privacy Policy describes how SDS Weather INC ("we," "us," or "our") handles personal information collected through the NotifyOnTheFly platform, including our website at notifyonthefly.com, our alert notification services, and any associated pages or tools we make available.
We designed NotifyOnTheFly to deliver timely, accurate severe weather alerts. To do that effectively, we need to collect and process certain information. This document explains what that information is, why we need it, and how it's safeguarded. We believe you deserve a clear, honest explanation — not pages of confusing legalese.
This policy applies specifically to information collected through NotifyOnTheFly. It does not govern other websites, services, or products operated by SDS Weather INC unless those properties explicitly link to this policy.
This Privacy Policy applies to all individuals who interact with the NotifyOnTheFly platform in any capacity, including:
If you are a recipient of a notification sent through NotifyOnTheFly — meaning your contact information was entered into the system by an account administrator — this policy still applies to you with respect to how we process and protect your personal data.
The information we collect falls into two broad categories: information you or an administrator actively provides to us, and information we collect automatically when the platform is used.
| Data Type | Description | Who Provides It |
|---|---|---|
| Contact name | First and last name of notification recipients | Portal administrator |
| Phone number | Mobile or landline number for SMS/voice alerts | Portal administrator |
| Email address | Address for email alert delivery | Portal administrator |
| Location data | Geographic coordinates, address, or polygon defining a monitored area | Portal administrator |
| Alert preferences | Alert types, notification schedule, contact method, radius settings | Portal administrator |
| Company / notes | Optional organizational context for a contact | Portal administrator |
We gather the information described above through the following means:
Portal administrators manually enter contact information, location data, and notification preferences through the NotifyOnTheFly management interface. This is the primary source of personal data in our system. Administrators are responsible for ensuring they have lawful authority to submit the personal information of third parties (such as employees, family members, or clients) into the platform.
When any page on notifyonthefly.com is loaded — including public landing pages, the login page, and radar detail short links — our web server automatically records technical information including the visitor's IP address, browser type, and the time and URL of the request. This logging is standard to virtually all web services and is used for security monitoring, abuse prevention, and performance diagnostics.
When we send an SMS, voice call, or email, the relevant third-party service provider (Twilio for SMS and calls; Google Gmail API for email) returns delivery status information back to NotifyOnTheFly. This status data — including whether a message was delivered, failed, or undeliverable — is stored in our database linked to the specific notification record.
NotifyOnTheFly uses a session cookie to maintain your logged-in state in the management portal. This cookie is strictly necessary for the portal to function and does not track you across other websites. We do not use third-party advertising cookies, behavioral tracking scripts, or cross-site tracking technologies of any kind. Visitors to our public pages may also receive a basic session cookie from the web server, which expires when the browser is closed.
Every piece of data we collect has a specific purpose. We do not sell your personal information, and we do not use it for advertising. The following describes the purposes for which we process personal information:
The core purpose of the platform is to monitor NWS (National Weather Service) storm-based warnings and dispatch notifications when a monitored location is threatened. Contact names, phone numbers, and email addresses are used exclusively to deliver these notifications. Location coordinates and radius settings are used to evaluate whether an active weather alert polygon intersects with a monitored area.
We use technical and usage data to operate the platform reliably, diagnose errors, monitor system health, and make improvements. For example, server logs help us identify attack patterns and optimize response times; delivery status data helps us identify whether a particular phone number or email address is no longer reachable.
We retain server logs and audit records to protect against unauthorized access, investigate suspected security incidents, and comply with any legal obligations that may require us to preserve records for a defined period. We do not retain this information longer than necessary.
If an administrator has provided a contact email address, we may occasionally use that address to communicate important information about the platform — such as changes to this Privacy Policy, notifications about service disruptions, or material changes to how your data is handled. We do not send marketing emails.
We limit the sharing of personal information to the circumstances described below. In all cases, we share only the minimum information required for the specific purpose.
To deliver core platform functionality — including the transmission of SMS messages, voice calls, email notifications, and map rendering — we work with trusted third-party service providers who process personal data strictly on our behalf and only as directed by us. These providers are contractually prohibited from using your data for their own purposes. We evaluate our service providers for privacy and security compliance and share only the minimum data necessary for each provider to perform their function.
We may disclose personal information if we have a good-faith belief that doing so is required to comply with a court order, subpoena, search warrant, or other legally binding government request; to respond to a verified law enforcement inquiry; or to protect the rights, safety, or property of SDS Weather INC, our users, or the public.
In the event that SDS Weather INC undergoes a merger, acquisition, asset sale, or corporate reorganization, your personal information may be transferred as part of that transaction. We will notify users of any such transfer and give recipients the opportunity to understand the new entity's privacy practices before the transfer takes effect.
We may share your information in any other circumstance with your explicit prior consent.
We take the security of personal information seriously and implement administrative, technical, and physical safeguards appropriate to the sensitivity of the data we hold.
We retain personal information only for as long as it is needed to fulfill the purposes described in this policy, or as required by law. The following retention principles apply:
Contact records, locations, and alert profile configurations remain in the system for as long as the associated account is active. Portal administrators may delete any contact, location, or profile at any time through the management interface. Deletion is permanent and immediate.
Records of sent notifications — including the alert type, contact reached, delivery channel, and timestamp — are retained for operational and audit purposes. These records help administrators review what was sent and when. We do not retain the full body text of messages indefinitely; records may be pruned periodically.
Short links generated for radar detail pages expire 7 days after creation. Links older than 30 days are periodically and permanently removed from our database through automated cleanup.
Web server access logs — which contain IP addresses and URL request data — are retained for a limited period for security and diagnostic purposes, typically not to exceed 90 days, after which they are deleted or anonymized.
Alert deduplication records (used to prevent sending the same notification twice for the same event) are retained for the operational lifetime of the platform and are not individually tied to personally identifiable information beyond the contact identifier.
Depending on your relationship with the platform and your jurisdiction, you may have certain rights with respect to your personal data. We respect these rights and will respond to legitimate requests in a timely manner.
If your personal information has been entered into NotifyOnTheFly (for example, your phone number or email address is stored as a notification contact), you may request a copy of the information we hold about you, or ask that inaccurate information be corrected. Contact us at support@sdsweather.com to make this request.
You may request that we delete your personal information from our systems. Portal administrators may delete contact records directly through the management interface. If you are a notification recipient and wish to be removed from the platform, contact us and we will process your deletion request. Note that some records may need to be retained to comply with legal obligations or for fraud prevention purposes.
If you receive SMS messages from NotifyOnTheFly and wish to stop receiving them, you may reply STOP to any message. This will instruct our messaging provider (Twilio) to unsubscribe your number from further messages. You may also contact us directly to request removal from notification delivery.
In certain circumstances, you may have the right to object to our processing of your personal information or to request that we restrict processing while a complaint is being resolved. Contact us at support@sdsweather.com to exercise these rights.
Where technically feasible, we will provide a copy of your personal data in a structured, commonly used, machine-readable format upon request.
If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information. This section addresses those rights in addition to the general rights described in Section 9.
Under the CCPA, we collect the following categories of personal information:
To submit a CCPA request, contact us at support@sdsweather.com with "CCPA Privacy Request" in the subject line. We will respond within 45 days as required by law. We may need to verify your identity before processing your request.
Some browsers include a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. Because there is currently no established industry standard or legal requirement for how websites should respond to DNT signals, NotifyOnTheFly does not alter its data collection practices in response to DNT requests.
However, this is largely academic for our platform: we do not engage in cross-site behavioral tracking, third-party advertising data sharing, or user profiling for commercial purposes regardless of whether a DNT signal is present. Our data collection is limited to what is described in this policy — no more.
We may revise this Privacy Policy from time to time as our platform evolves, as legal requirements change, or as we refine our data practices. When we make material changes — meaning changes that meaningfully affect how we handle your personal information — we will take steps to notify affected users.
Notification of material changes may include updating the effective date prominently displayed at the top of this page, posting a notice on our website, or sending an email to administrators with a registered contact address. For non-material changes (such as corrections to grammar or formatting), we may update the policy without separate notice.
The effective date of this policy is always shown at the top of this page. We encourage you to review it periodically. Your continued use of NotifyOnTheFly after a revised policy is posted constitutes your acceptance of the updated terms.
If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal information by NotifyOnTheFly, please reach out to us. We take all privacy inquiries seriously and will respond as promptly as we are able.
You may also use this contact to submit requests under Section 9 (Privacy Choices & Rights) or Section 10 (California Residents), or to report a potential data security concern.
We aim to acknowledge all privacy-related inquiries within 5 business days and to resolve them within 30 days. For time-sensitive requests such as opt-out of notifications, please include your phone number or email address in the message so we can act promptly.